GOL Airlines Full Campaign / Art Direction / AlmapBBDO

GOL was the first airline to bring the low cost service concept to Brazil. "Everyone can fly." was their motto and a big part of their success. This particular campaign, "From Caterpillar to Butterfly" is a sequel to the launch campaign and continues to stress the motto that now, everyone can fly. Fun, humorous and telegraphic, GOL integrated our visuals into its line of products.

Translation: "There comes a day when everyone discovers that flying is easy." - "GOL. Here everyone can fly."

And there was this assignment to elevate the midde seat, usually neglected for several reasons. We created this fun poster ad to be placed in the Travel Agencies all over Brazil.

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