A NEW EQUATORIAL LIQUEUR
MAHALO SPIRITS APPROACHED US TO BUILD A HIBISCUS CORDIAL SPIRIT (SORREL) FROM SCRATCH.
WE ASPIRED TO THEM TO TAKE CATEGORY LEADERSHIP BY BECOMING THE GO-TO CREATIVE WEAPON FOR MIXOLOGISTS – HELPING EXPAND THEIR REPERTOIRE AND INCREASE THEIR NAME RECOGNITION WHILE MAKING THEM AND THE BRAND FAMOUS.
WE RECOMMENDED A PHASED APPROACH TO BUSINESS STRATEGY, BRAND DEVELOPMENT, EXPERIENCE DESIGN, AND CREATIVE DEVELOPMENT TO BUILD A DISRUPTIVE BRAND THAT WOULD ATTRACT A LOYAL CONSUMER BASE.
DESIGN STUDY PROCESS
