Volkswagen 60th years Anniversary Full Campaign / Art Direction / AlmapBBDO
Volkswagen briefed us on its 60th anniversary. And it has been playing an essential part in Brazil's history because the brand has always been popular and accessible, becoming part of their culture.
We also did a promo activation using the largest hand distributed newspaper in Brazil, The Metro. It was an interactive ad that allowed passers by to really connect to the place they were with the same place 60 years ago.
