Volkswagen Trucks Brand Campaign / Art Direction / ALMAPBBDO
This was the first creative-driven campaign Volkswagen Trucks had done in 2008, which helped change the brand's perception of its industry. And since then, they have been successfully producing the same strategic campaign, exploring an endless visual approach that translates its customization brand strategy each time.
"Styrofoam", the sequel campaign.
We also sent gifts to potential Volkswagen trucks clients in the safest way it could be transported:
