Volkswagen Trucks Interactive Digital Film / Art Direction / ALMAPBBDO
STILL EXPLORING WAYS TO PROVE THE CUSTOMIZATION CAPABILITY OF VOLKSWAGEN TRUCKS, WE CREATED THIS DIGITAL FILM. CONSUMERS COULD PLAY AROUND WITH THE STORY BY EDITING DIFFERENT VERSIONS OF IT AND SHARING THEM ON SOCIAL MEDIA. Unfortunately, IT WAS AN INTRICATE AND COMPLEX PRODUCTION PROCESS THAT PAID OFF AT THE END. (THIS FILM IS ORIGINALLY DONE IN PORTUGUESE FOR THE BRAZILIAN MARKET AUDIENCE AND RE-DONE IN ENGLISH FOR PR PURPOSES.)
