letgo App 2018 Films / Creative Direction
Letgo, the mobile app and online marketplace, made easy the buying and selling of secondhand items. Their tagline was "Snap, post, chat, and sell, it's time to letgo." For the continuation campaign, the brand wanted to maintain this core message while exploring the emotional attachment people have with their belongings. The impactful films struck a chord by showcasing how our possessions hold sentimental value beyond their practical use. The campaign aimed to forge a personal connection with the audience, emphasizing the liberating aspect of letting go and embracing change.