ATTENTO RUGS Startup Store / Partner / Brand Ideation + Brand Design
In 2019, I was invited by Chuck Porter to ideate with him a new brand, being one of the partners of a new venture with Angela Attento, one of the top high-end rug designers in the US market. So we built our direct-to-consumer rug design store. It took us several months, coffees, muffins, meetings, and learnings on the startup world until we landed at attento.com. And now, I’m proud to be a partner of a sustainable design company that has valued traditional rug culture and craftsmanship for centuries, bringing a modern touch to it along the whole process of making and selling it. More creative-focused projects related to the brand will be posted soon!
