Infiniti Q60 Launch Film / Creative Direction + Art Direction
INFINITI marked the launch of the dynamic Q60 Coupe with an exhilarating short film starring the renowned actor Kit Harington. In this one-minute drive titled "Tyger," Harington's intense performance intertwines with William Blake's primal poem, showcasing the 400hp high-performance empowerment of the Q60. The film, part of a fully integrated marketing campaign, emphasized the car's expressive design and exhilarating performance, featuring the all-new 3.0-liter V6 twin-turbo engine.
