Clear for Men Anti-dandruff shampoo PR Stunt / Speakeasy Knowledge Brokers
Clear, the world’s leading anti-dandruff shampoo, integrated its brand into the heart of Brazil’s most important sporting event, the 2024 Campeonato Paulista. By transforming traditional sponsorship into a dynamic sports entertainment experience, Clear launched the largest on-field product demonstration, setting a new standard in brand building. With more than 748 million potential impressions, this experiential marketing stunt reinforced Clear’s leadership in the global market and redefined how sports can raise awareness and connect with consumers.
The Rule is Clear: Zero Dandruffs